The Cheesecake has become the most viral dessert of the moment. If you own a bar, restaurant or delivery business, you have probably already noticed how this product dominates menus and home delivery orders.
This is not just a passing trend — it is a real opportunity to increase average ticket value, build customer loyalty and stand out from the competition. Here, we explain why cheesecake should be part of your offer and how to maximise its profitability.
Why has the cheesecake become a viral phenomenon?
The success of this dessert is no coincidence. Its visual impact on Instagram and TikTok drives spontaneous visits to restaurants and cafés. A video of a Basque cheesecake with a creamy centre can surpass one million views in just 24 hours.
Food influencers have created unstoppable demand that you can take advantage of without investing in advertising. In addition, this trend does not require major renovations or extra staff — it simply requires joining the trend strategically.
One of the most representative examples is Champions Cheesecake in Spain, which has turned cheesecake into a true social phenomenon. Its viral videos and long queues show how social media can transform a traditional dessert into a gastronomic experience capable of attracting customers on a massive scale.
Benefits for your business
For your business, this translates into practical advantages that any hospitality professional can apply from day one. You do not need large investments or kitchen renovations, just the ability to join a trend that is already working.
- High gross margin. The cost of ingredients (cream cheese, eggs and cream) is low compared to the selling price, often representing less than 20% of the final retail price.
- Versatility of flavours. You can offer classic cheesecake, pistachio cheesecake, red berry cheesecake or even vegan versions for specific audiences.
- Customer loyalty. A customer who tries your cheesecake and enjoys it will come back. In addition, they are likely to recommend it on social media without being asked.
This type of dessert also allows you to create events around it: tastings, limited editions or weekend promotions. The relationship between aesthetics and sales is direct — the more attractive the cheesecake looks in photos, the more it sells. And all of this without expensive equipment or additional staff.
The rise of the cheesecake in hospitality and delivery
Demand for delivery desserts continues to grow, but it comes with its own rules that many hospitality businesses ignore until they receive their first complaint. Below are the operational keys you should apply if you want to avoid your cheesecake arriving damaged.
- Real increase in orders. Platforms such as Just Eat and Glovo report that this type of dessert is among the most ordered, especially during dinner hours and weekends.
- Increase in average ticket value. Adding a slice of cheesecake (priced between €3 and €5) can raise the average ticket from €15 to €19, with a cost of only €1.50.
- Whole cake or slice format. This classic dessert perfectly adapts to birthdays, celebrations or simply indulgent moments at home.
- Be careful with delivery. A cheesecake that arrives crushed or warm leads to refunds and negative reviews. This is the main technical challenge.
For hospitality professionals, cheesecake is the ideal dessert for delivery: high demand, good margins and easy portioning. However, success depends not only on the recipe, but also on everything that happens from the moment it leaves the kitchen until the customer opens the packaging.
The Cheesecake packaging: presentation and functionality
Packaging is your best ally — or your worst enemy. The soft texture of cheesecake requires sturdy packaging with high sides and secure closures. Poor packaging can turn your star dessert into an unrecognisable mess.
Protection against sudden movements and temperature changes is essential, especially during long deliveries or in summer. Premium presentation also influences the perception of quality.
Beautiful packaging (with transparent windows, matte finishes or elegant designs) communicates that “this business cares about details.” Customers return when they feel the full experience has been carefully considered.
The rise of cheesecake has also boosted demand for specialised packaging solutions for hospitality and delivery. Bakeable cheesecake boxes have become a practical solution for baking, presenting and transporting the product while maintaining a premium image.
How to choose the best cheesecake packaging according to the type of delivery
Not all cheesecakes travel the same way. Packaging that works for takeaway may not be suitable for long-distance delivery. These are the key factors to consider:
- Motorbike or bicycle delivery. Requires airtight packaging with high sides.
- Takeaway collection. Prioritise premium presentation and easy closure. Since the customer carries it themselves, the risk of damage is lower.
- Whole cheesecake vs slice. For whole cheesecakes, use flat boxes with raised lids or internal separators. For slices, choose individual compartment packaging.
- Long-distance delivery (over 30 minutes). Use insulated thermal bags. Cheesecake does not tolerate heat well.
Choosing the right packaging according to the delivery method reduces returns and improves your business reputation. Invest in what you truly need, not simply what is trendy.
Sustainability and new consumer demands
Today’s customers no longer buy based only on taste, but also on values. Single-use plastic packaging for cheesecake can generate criticism on social media. Sustainability is now as important in purchase decisions as price.
Choosing recyclable or compostable packaging strengthens your brand image. Delivering cheesecake in eco-friendly packaging allows your business to communicate this commitment without major investments.
Today there are options such as FSC cardboard, sugarcane bagasse and bioplastics — all resistant enough for cheesecakes. These materials protect the dessert during delivery while also improving your brand image. Many businesses now differentiate their cheesecakes through packaging, not just the recipe.
Training your team to communicate this message also adds value. A delivery driver who explains why the packaging is special generates trust and professionalism. Take as much care of the packaging as you do of the recipe, and your customers will return.
The Cheesecake as a complete gastronomic experience
For restaurant owners and delivery businesses, cheesecake success depends on more than the recipe alone. It also depends on presentation, preservation during transport and the delivery experience itself.
Every detail matters: the viral social media effect that attracts new customers, the packaging that protects the product, the sustainability that builds loyalty and the increase in average ticket value. And of course, the trend everyone loves — customers gathering to enjoy a perfect cheesecake either at your venue or at home.
Do you already sell cheesecake in your business? Share your experience in the comments or request information about our upcoming specialised dessert packaging solutions.
