Personalized burger paper is part of the packaging used for food products. It can have not only a practical function, helping to prevent mess, but also a decorative one, in addition to reinforcing the brand identity.
When food is enjoyed with the eyes too
Food on its own can be appealing, but when complemented by a striking and original packaging, its visual appeal can increase significantly. That is why it is very important to take care of its design.
On social media, one of the types of content that stands out the most and receives the most likes is restaurant food. For this reason, it is essential to be meticulous when choosing the design to ensure a positive reception.
Personalized burger paper as part of the “foodie moment”
Personalized burger paper, in addition to serving the hygienic purpose of preventing direct contact with the food, also adds personality and aesthetics to your food business, enhancing the overall “foodie experience.”
It is a simple yet effective way to personalize your brand, as it allows you to convey your message through something as basic as the paper that wraps your burgers or other foods.
Personalized burger paper as an extension of your brand
Our Monouso burger paper, as well as other serviceware elements, works perfectly as an extension of your brand, while also being very useful for protecting food from different external factors.
On this paper, you can showcase the essence of your brand by displaying its design, colors, and slogan. In this way, you offer your customers your brand message through a practical element used with their food.
The aesthetics of packaging communicate values
Packaging is a fundamental part of your brand, as it reinforces your personality—urban, vintage, minimalist, creative… Whatever the nature of your business, it also needs an identity.
Customers love to share and showcase what they find appealing in the places they visit: the more photos, the more visibility on social media. Attractive packaging stimulates the senses and the customer’s mind, creating a stronger connection with the brand.
If your brand’s core value is empathy with the public, a colorful design that captures the customer’s attention—a cheerful and fun design they can relate to—would be ideal.
Creative ideas to personalize your burger paper
Illustrated designs
Illustrations give a fun and lively touch to personalized burger paper: drawings, handcrafted patterns, sketch-style illustrations. Your brand’s logo is also an element that helps create a connection with customers.
Good drawing ideas can include simple hamburger figures or illustrations of any of your products. Or, if you want something more artistic, abstract or geometric shapes in subtle colors.
Messages that connect
Fun, motivational, or brand-related phrases can make mealtime a warmer and more pleasant experience. You can include inspiring quotes written by you, famous quotes, brand-aligned phrases, or humorous messages.
Use creative typography such as calligraphy or playful fonts if you want to give a fresh image. As for colors, black works well, or you can choose a striking color like red or blue.
Color and style
Colors perfectly complement the design of personalized burger paper. You can choose natural kraft, clean white, elegant black if your business is not very informal, or vibrant inks for a more dynamic style.
If your style is more formal, you can opt for a premium option such as gold or silver to give it that luxurious touch. This choice is also highly suitable for showcasing on Instagram.
Mini patterns
Small repeated logos for a premium look are a simple option, but they catch the eye visually. You can use your brand colors or simply black for a minimalist style.
You can also combine your logo with simple geometric shapes like squares or more discreet patterns such as dots, lines, curves, spirals, etc. Choose the one that best matches your brand’s values.
Success stories from leading brands in Spain
In Spain, several companies have chosen this product with excellent results. Besides making their products easier to enjoy, they have elevated their brands to a higher level.
- Hype Hamburguesas
The use of this wrapping in their “Smash burgers” has improved customers’ experience. Thanks to its original design, it enhances the visual appeal of the products, making them perfect for Instagram.
Social media is the main channel for sharing photos and videos of their burgers wrapped in this paper. The combination of pink and black sets them apart from other fast-food chains.
- Pink’s!!
The Pink’s!! chain is committed to quality products to offer the best menu, including their wrappers. This wrapping fulfils its hygienic and decorative roles perfectly.
Its design, although very simple, reflects the essence of the brand and adds a personality that consumers proudly share on social media.
Tips for choosing the right style
Choosing your style is not just about picking the most beautiful design. It goes much further, as you need to communicate your brand to the customer and “speak” to them through design. For that reason, you must choose it carefully.
- Define your brand’s visual personality
The first step is solid branding work, where you think not only about the name and logo but also about a design and colors that reflect your brand’s values and message to the public.
- Choose a material that reflects your values
When choosing the material, it’s not just about quality and resistance; it’s also about the personality of the brand. For example, if your business is more formal, a premium material would be more suitable.
- Think about how it will look in photos (very important for being “Instagrammable”)
Your most iconic products will be the ones that appear most often in photos, as many customers will not resist the urge to proudly share them on Instagram. So you should carry out several photo sessions of the finished product before offering it.
Conclusion
Using good packaging is very important in branding, not only as a simple element to hold food but also as a way to showcase a brand’s personality to the public and contribute to more human-centered marketing.
