With personalised placemats in the HORECA sector, your bar, restaurant or café strengthens its brand image. What’s more, you can enhance the customer experience by 100%. Keep reading and find out more!
Why buy personalised placemats for your business?
Purchasing personalised placemats for your venue is a highly cost-effective marketing strategy that boosts your brand. It’s a direct and efficient advertising channel that also helps with cleanliness and the communication of menus or promotions.
These individual paper tablecloths are versatile elements ideal for events, parties and everyday hospitality use. They add a touch of distinction and professionalism, protect the table surface, and help reduce laundry costs.
- Branding on social media: A photo taken by a customer is a powerful tool for building and reinforcing your brand presence on social media. Without even realising, customers use them strategically, helping you express the unique identity of your business.
- Very low advertising cost: The cost of this type of advertising is practically zero, as your customers do the promotion for you via their own social media accounts.
- Interactive elements: Interactive features like QR codes allow users to scan a link with their smartphones. This gives them access to menus, social networks, surveys or any other digital content. It offers a quick and convenient way to link the physical and digital worlds, helping users select information, increase engagement, or be directed to more online resources.
- Better visual and aesthetic experience: It creates a pleasant visual experience for your customers while enhancing the overall look of the table.
- Improved hygiene and professionalism: Personalised placemats improve hygiene in your business and reflect the professionalism of your service.
- Seasonal or event-based customisation: These elements allow you to tailor the design to your needs or to suit any season or event.
Benefits of using personalised placemats in hospitality:
There are many benefits to using personalised placemats, including:
- Greater convenience for staff: Staff can carry out their duties more comfortably, knowing exactly what to do with them. Sorting waste materials also becomes quicker and easier.
- Reduce detergent and water usage: Since there’s no need to wash them, you reduce your spending on water and cleaning products, which benefits your business financially.
- Higher perceived value: A higher perceived value means customers feel the service offers significant benefits. We’re talking about premium quality, exclusivity, emotional connection or effective solutions that justify the price they are willing to pay.
- Wide variety of colours: In HORECA (hotels, restaurants and catering), professionals specialise in bringing your vision to life. Just share your logo and ideas, and they’ll create a design with an endless choice of colours.
Types and materials available
Personalised placemats come in various types and can be made from a wide range of materials.
Here are some common options:
- Paper placemats: There are different types of paper available. Kraft paper is ideal thanks to its strength and excellent liquid absorption properties.
- TNT placemats: These are made from polypropylene, also known as TNT or non-woven fabric. Although disposable, the material can be ironed and washed a few times, though the cost is so low that reusing them often isn’t worth it.
- Recycled paper placemats: If you want an eco-friendly option, these placemats are made from waste paper and come in brown or white without chemical bleach. Order your 100% eco-friendly placemats and show your commitment to the environment. These are the kinds of actions that inspire your customers and even your competitors.
- Airlaid roll placemats: Some companies offer a great range of Airlaid placemats on rolls — perfect for making an impression at any service or event. Airlaid is a high-quality absorbent fabric, often used to make napkins that resemble cloth. It drapes nicely and gives an elegant, refined look, making it ideal for catering or private events. Available in a variety of colours and prints to match your bar, dining room or café branding. Forget washing and ironing — this solution saves you time and money.
- Waterproof roll placemats: These disposable paper placemats are made with a double layer of paper and a plastic film. There are also washable versions made from PVC or silicone, which don’t absorb liquids. They’re easy to wipe clean with a damp cloth, and come either in rolls for events and hospitality or as individual pieces for more personal use.
Creative examples and inspiration
Many restaurants and venues personalise their placemats with their logo. McDonald’s or KFC are classic examples, combining menus and prices directly on paper placemats.
Other businesses design versions with children’s games, inspirational quotes or useful information. QR codes are increasingly common, used to order online or link to social media — all printed on personalised placemats.
Add these personalised elements to your business
Personalised placemats are a strategic and versatile option for bars, cafés and restaurants. They not only strengthen your brand identity but also enhance the customer experience.
They offer visual appeal, cleanliness and professionalism. Their low marketing cost, combined with organic promotion through customer photos on social media, makes them a smart investment.
Interactive features like QR codes help bridge the gap between the physical and digital worlds. This makes it easier to share menus, offers or feedback forms.
You can customise them for seasons or events, choosing from materials like Kraft paper, TNT, Airlaid or recycled paper. They suit any need — from eco-friendly solutions to stylish and practical alternatives. They reduce laundry and detergent costs while improving operational efficiency and your bottom line.
In short, the Monouso blog is where you’ll find the best ideas for personalised placemats and other innovative products that combine functionality, sustainability and branding.
