Did you know that something as simple as greaseproof paper can become the silent ambassador of your brand? Today, in the world of fast food businesses, customers aren’t just looking for quality — they also want style. Aesthetics and attention to detail make the difference, and Custom Printed Greaseproof Paper is a real eye-catcher.
Your presentation must be designed to captivate at first glance. It all comes down to the details. A plain wrapper will be forgotten due to its lack of originality, but an eye-catching cover could take your business to new heights.
Customers remember not just what they ate, but also how it was presented. The packaging, your printed logo and the colours that represent your brand are all crucial in shaping your identity. These elements stay in the customer’s mind and reinforce the image you want to portray.
Why choose Custom Printed Greaseproof Paper for your business?
Custom Printed Greaseproof Paper reflects identity and professionalism — and helps you stand out from the competition. Every time a customer receives a burger wrapped in your branded paper, they’re absorbing a clear message: this is a well-thought-out, consistent and forward-thinking company.
The packaging also works as indirect advertising. When someone eats outside and posts a photo on Instagram, they’re sharing their experience with others. Your logo gets exposure across the internet — without you paying a penny for it. A first-rate strategy, without a doubt.
Essentially, the packaging is no longer just a food protector, but a form of moving advertisement. However, you have to be careful — generic packaging can seem careless, while custom design shows attention to detail and professionalism.
Benefits of using greaseproof paper with logo
The benefits of using greaseproof paper with logo impact various areas of your business. Here’s how this packaging solution can add value:
- It’s highly versatile and suits all types of businesses. Pizzerias, bakeries and cafés use it to express their brand identity.
- Custom Printed Greaseproof Paper has a loyalty-building effect. Attractive packaging creates positive memories and strengthens brand recognition.
- Eco-friendly papers communicate environmental awareness and show responsibility. In the long term, they help reduce the ecological footprint.
- It enhances the customer experience, offering more than just food — a visual touchpoint that reinforces your brand’s personality.
- It’s ideal for social media, with many designs including references to Facebook, Instagram or TikTok.
There are no downsides — using branded wrappers is a smart, long-term investment for your business.
Different types of affordable Custom Printed Greaseproof Paper
The market offers a wide range of options tailored to various products. Here are some of the most popular uses:
- Sandwiches and baguettes – for these, lightweight yet durable paper works best.
- Burgers – if you sell burgers, kraft paper is the top choice. It holds its shape even with sauces and greasy fillings.
- Baked goods and pastries – pastry vendors use many types of wrappers, but wax paper is most common, as it doesn’t affect the texture.
- Sustainable businesses – more and more places are choosing eco-friendly paper with elegant, attractive designs — ideal for Asian cuisine or gourmet concepts.
As you can see, no matter what your restaurant sells, these wrappers have a wide range of applications. You can even use different types at the same time to cover various scenarios.
The process of personalising printed greaseproof paper
The process of implementing Custom Printed Greaseproof Paper is simple, but following key steps is essential to avoid mistakes. Here’s a proven method:
- Define the size and format – first, decide if you’ll be wrapping large or small portions, to choose the right paper dimensions.
- Choose the material – each type of greaseproof paper has a different thickness, which affects strength. Kraft paper is ideal for burgers.
- Design and graphics – this is the creative part. Choose brand colours and a logo style. Be original to make your brand memorable.
- Type of printing – decide how your brand will appear on the paper. Bright colours are more impactful but cost more. For budget-conscious options, go with a single-colour print.
- Quantity and delivery time – plan your stock levels to avoid running out. Make sure you always have a sufficient supply.
It’s not difficult — in fact, it’s quite simple. You just need to have a long-term vision for your business. Take the time to plan each step carefully and avoid mistakes.
Companies that have succeeded with Custom Printed Greaseproof Paper
It’s not just small businesses that are using this approach. Major international brands have made greaseproof paper a cornerstone of their packaging strategy. McDonald’s, for example, has turned its wrappers into a global symbol — with consistent design across the world to reinforce its identity.
Starbucks also uses custom printed papers for its food products, ensuring visual consistency and reflecting quality in every detail. Subway is another industry giant — their iconic green and yellow packaging is instantly recognisable.
Companies with a strong brand image must maintain their design identity to avoid losing the unique style that sets them apart. Imagine a major brand suddenly changing its colours — customers would be confused and unsettled.
Custom Printed Greaseproof Paper is a strategic investment that changes how customers perceive your business. If you want your brand to stay top-of-mind — request a quote and discover how it can become a powerful ally.
